Brand24 alternatives for Instagram hashtag monitoring

The best Brand24 alternative depends on what you were using Brand24 for. If you track many hashtags around one subject and want a dashboard, Awario is the cheapest serious swap, because it prices by topic and a topic holds unlimited keywords. If you need enterprise listening with review sites and a sales process, Mention is the other established option. If what you actually want from a hashtag is the posts themselves as rows, a per-post feed costs a small fraction of either and skips the dashboard entirely.

This page walks through those Brand24 alternatives on the figures each vendor publishes on its own pricing page in September 2026, and says plainly when Brand24 is still the right purchase.

The short verdict

Who should stay with Brand24

Brand24 is good at the job it is built for, and switching away from it is a mistake in some cases:

• You report on a handful of brands and the interpretation is the product. Sentiment on every tier, then events detection, the brand assistant and AI insights from Pro upward. That layer is what you present to a client or a board.
• You need realtime refresh across the whole web. Brand24 covers Facebook, Instagram, X, news, blogs, Reddit, LinkedIn and more from one account.
• Your team is large. Every plan from Team upward lists unlimited users.

If that describes you, the alternatives below mostly trade depth for price. Read on only if the price or the unit is the problem.

What Brand24 costs, as of September 2026

From brand24.com's pricing page, September 2026. The page offers monthly billing or annual billing, which it advertises as "Up to 3 months free".

There is a free 14-day trial. The unit that drives the bill is the keyword. Each hashtag you follow is a keyword, so the Individual plan watches three tags and following ten tags already means the Pro plan. That is the usual reason people start looking for a Brand24 alternative: the hashtag count grows faster than the budget.

Brand24 alternatives compared

Awario: the cheapest dashboard swap

Awario is the closest like-for-like replacement. It is a monitoring dashboard with alerts, reports and export, and its pricing unit is the reason it undercuts Brand24 so hard for hashtag work. In Awario's own words:

"A topic is a keyword or group of keywords you are monitoring, such as your brand, a competitor, or a set of industry keywords. Every topic can contain unlimited keywords."

And on what a keyword may be: "The keywords can be plain text, social media handles, hashtags, or URLs."

From awario.com's pricing page, September 2026. Awario labels the yearly option "Save up to 40%".

Twenty campaign hashtags fit in one Awario topic on Starter, where Brand24 would need the Business plan. The trade: tags grouped in one topic are reported together, the AI layer is thinner, and the stored cap ("The maximum number of results a single alert can contain") means a busy tag pushes older results out of reach.

Awario is better for breadth per dollar. Brand24 is better for depth per keyword. We compare the two head to head in Brand24 vs Awario.

Mention: enterprise listening with review sites

Mention sits at the other end. Its pricing page, as of September 2026, lists a single Company plan described as a "Complete media monitoring solution with advanced social listening, sentiment analysis, and competitive intelligence", and routes buyers to a demo rather than publishing a self-serve price. It advertises "Pay yearly and get 2 months free".

What it lists that Brand24 buyers may care about:

• real-time mention tracking across Facebook, Instagram, Twitter/X, Reddit, TikTok, Pinterest and more;
• review monitoring on "75+ review sites including Google, Facebook, Trustpilot, Amazon, and Glassdoor and more";
• Boolean search, sentiment, share of voice and competitor benchmarking.

Historical data is not in the plan. The page says it is not included in the plan and is sold as a paid add-on. If you are leaving Brand24 because of cost, Mention is unlikely to be the answer. If you are leaving because you need review sites in the same tool, it is worth the demo.

A per-post hashtag feed: when you want the posts, not the dashboard

The third shape is the one this site sells, and it only fits a specific reader: somebody who wants the posts from an Instagram hashtag as data, and does the analysis in their own spreadsheet, warehouse or notebook.

• You pay per delivered post. $0.0005 per post, no subscription and no per-run fee. A scheduled poll that finds nothing new costs nothing.
• A real date filter. onlyPostsNewerThan stops the walk when the feed reaches your date, and onlyPostsOlderThan bounds the other end, so a week of posts costs a week of rows.
• An exact limit. Ask for a number of posts and that is the most you are billed for.

Four thousand posts a month is $2.00. That is not comparable to Brand24's $199, because it buys something different: rows and nothing on top of them. No alerts, no sentiment, no other networks, one hashtag per run. If you need the analysis layer, stay on a monitoring plan. If you were exporting mentions out of a dashboard and working from there, the feed gives you that export directly.

The other ways to get the same rows are covered in Instagram hashtag tracker options and Instagram scraper options compared.

How to switch away from Brand24

1. Save what you have. Keep the reports you need from Brand24 before the plan lapses, so the history is not lost with the account.
2. List your subjects and tags. Write down each keyword and which report it feeds. Tags that always appear together become one Awario topic; tags reported separately stay separate.
3. Run the alternative in parallel for a week. Every vendor above offers a trial or charges only for use, so compare coverage on the same tags before cancelling.
4. Match refresh to need. If the reason for Brand24 Pro was realtime, check the alternative's refresh on your busiest tag.
5. Cancel at the renewal date, not before. Annual plans are paid up front.

If the answer turns out to be "we only needed the posts", start with one hashtag and a small limit to see the rows before committing to a schedule.

Summary

Brand24 is worth its price when a few brands need deep, realtime analysis. For hashtag monitoring at volume, Awario's topic unit makes it the obvious Brand24 alternative. Mention suits teams that also need review sites and are happy to buy through sales. And when the job is simply collecting the posts from one Instagram hashtag, a per-post feed replaces the subscription with a meter.