Instagram hashtag measurements
How fast 17 hashtags actually move, what people post to them, and which tags travel together. Counted from real samples — no posts republished.
| Hashtag | Posts/hour | Sample spans | Median likes | With video | Read on |
|---|---|---|---|---|---|
| #art | 7.4 | 8.2 hours | 0 | 5% | 6 September 2026 |
| #coffee | 27 | 2.7 hours | 1 | 6% | 6 September 2026 |
| #dogs | 76 | 57 minutes | 1 | 4% | 6 September 2026 |
| #fashion | 65 | 1.1 hours | 0 | 3% | 6 September 2026 |
| #fitness | 0.035 | 61.0 days | 1 | 6% | 6 September 2026 |
| #fitnessmotivation | 4.8 | 9.4 hours | 3 | 9% | 6 September 2026 |
| #food | 2.2 | 33.2 hours | 0 | 4% | 6 September 2026 |
| #handmade | 0.942 | 3.2 days | 0 | 4% | 6 September 2026 |
| #interiordesign | 176 | 25 minutes | 1 | 6% | 6 September 2026 |
| #nature | 0.518 | 5.8 days | 0 | 7% | 6 September 2026 |
| #photography | 0.518 | 5.8 days | 1 | 0% | 6 September 2026 |
| #realestate | 0.092 | 32.4 days | 0 | 1% | 6 September 2026 |
| #skincare | 36 | 1.5 hours | 0 | 2% | 6 September 2026 |
| #smallbusiness | 3.2 | 22.4 hours | 0 | 1% | 6 September 2026 |
| #streetphotography | 110 | 39 minutes | 1 | 0% | 6 September 2026 |
| #travel | 18 | 4.1 hours | 0 | 8% | 6 September 2026 |
| #wedding | 0.489 | 6.1 days | 1 | 7% | 6 September 2026 |
Posts per hour and the span it was measured over belong together: a tag whose recent tab reaches back days to find its posts is a slow tag, not a broken measurement.
Why the numbers vary this much
The recent tab is not equally recent on every hashtag. Some return a few dozen posts stretching back weeks; others turn over the same number in under an hour. That difference is the single biggest thing to know before pointing a scraper at a tag, because it decides whether a result limit or a date filter is what actually stops your run.
Both filters are inputs on the actor, and you are charged only for posts actually delivered.